Our values

All our work is underpinned by the following universal human values. These values guide and inform everything we do.

Home Β» About us Β» Our values
life humanity logo


All people are special and equal.

We believe that every human should be valued and that every life is precious. Recognising this principle is how we start to build a just and compassionate society.

life solidarity logo


“We’re with you and for you”

We’re one human family, no matter our differences. We’re stronger together. So we set up listening and support services inspired by the Samaritans; we believe that we have to help the people who are meeting the challenges of pregnancy or pregnancy loss.

life community logo


“We’re better together”

We can’t put it better than one of our volunteers:

β€œI volunteer because I want to make a difference … to really help people, to really listen, and be able to enable others to be more positive and hopeful.”

life charity value logo


“Doing good for one another”

We passionately believe in being loving and positive, actually out there, rolling up our sleeves, and helping people.

life common good logo

Common good

“Building a better world”

We believe that we should all work together to improve the wellbeing of all people in society, leaving this world better than we found it.

You may also be interested in

Pregnancy support is one of the most important things we as a society can do. Here’s how we see our purpose and our contribution.

From skilled listening to housing, from practical support to education, we’re with you on your pregnancy and motherhood journey.

Being trustworthy and offering high-quality services is important to us. Here are some of our accreditations and memberships demonstrating this commitment.